strick king lure At Strike KingĀ®, innovation of design, quality, precision and product value are just a few of the characteristics that motivate us to continue our goal to be the most fished lures in the industry. From our senior management and pro staff to our employees and partners, Strike KingĀ® is driven to give you the tools you need to be successful at whatever level you are at. From beginners to touring professionals alike, your success is just a cast, flip or pitch away!